Black is the new royal blue—or is it? Princess Eugenie recently turned heads in an all-black ensemble that defied traditional royal fashion norms, proving that elegance doesn’t always require a crown or a designer label. On October 15, the 35-year-old daughter of the Duke and Duchess of York graced the Frieze Art Fair 2025 VIP Preview in London, showcasing a look that was both understated and undeniably chic. But here’s where it gets interesting: Eugenie’s outfit wasn’t just about style—it was a statement about blending accessibility with luxury, a move that’s sparking conversations in both fashion and royal circles.
The Frieze Art Fair, held in the heart of Regent’s Park, is a haven for contemporary art enthusiasts, with over 130 galleries showcasing works by living artists. For Eugenie, a passionate art advocate who studied English Literature and History of Art at Newcastle University, this event was a perfect fit. Now serving as Associate Director of Hauser & Wirth, an esteemed art gallery on London’s Savile Row, her attendance felt like a natural extension of her professional and personal interests. Joining her were notable figures like artist Michael Walker, author Sarah Blakley-Cartwright, and film producer Bernard Lagrange, making the event a star-studded affair.
For her outfit, Eugenie chose a surprisingly humble piece: a Zara skirt with vertical pleats and a cinched elasticated waist. Paired with a fine-knit black sweater featuring a crew neckline and elbow-length sleeves, the look was effortlessly elegant. But this is the part most people miss—Eugenie’s ability to elevate high-street fashion with thoughtful accessories. She added a touch of luxury with Chloe’s 'Faye Shoulder Bag in Burgundy Croc' and Sophie Lis’ whimsical mushroom earrings, proving that you don’t need a royal budget to look regal. Her casual updo and minimal makeup, highlighted by soft brown eyeliner, completed the ensemble with a relaxed yet polished vibe.
But is Eugenie’s approach to fashion revolutionary or just practical? Personal stylist Constance Richardson, who has a background in tailoring and over three years of styling experience, weighs in: ‘Princess Eugenie’s look at the Frieze Art Fair demonstrates how effortlessly high-street pieces can create timeless, elegant outfits. Her pleated Zara skirt is understated yet elevated, striking the perfect balance between accessibility and luxury. By sticking to an all-black palette, she lets the texture of the pleats take center stage—it’s sleek and versatile for any occasion.’
Richardson adds, ‘This is a masterclass in making high-street staples look high-end. Pairing them with classic accessories, simple gold jewelry, and a designer bag transforms the entire look. Eugenie’s style always feels authentic because she dresses with ease and confidence, proving that elevated fashion doesn’t require a designer price tag.’
Eugenie’s all-black looks aren’t new, though they’re often overlooked. Unlike other royal ladies, who reserve black for somber events, Eugenie has made it her signature. Let’s take a trip down memory lane: In January 2016, she stunned in a rare leather mini dress at the launch of GP Nutrition Supplements. In November 2023, she hosted The Anti Slavery Collective’s Winter Gala in a black satin gown with a leg split, designed by her bridal gown creators, Peter Pilotto and Christopher De Vos. And who could forget her December 2013 appearance at a New York charity gala, where a red lip added a pop of color to her black lace dress? Even at the Princess of Wales’ ‘Together At Christmas’ carol service in December 2023, Eugenie made an all-black A-line coat dress festive with knee-high heeled boots by Aquazzura.
But here’s the controversial question: Is Eugenie redefining royal fashion, or is she simply breaking the rules? While some applaud her accessibility, others argue that royal style should maintain its traditional, exclusive flair. What do you think? Is Eugenie’s approach a breath of fresh air, or does it dilute the royal aesthetic? Let us know in the comments—this is one fashion debate that’s far from over.
